Mall shopping preferences and patronage of mature shoppers
My name is Karen and this is a follow-up to my road trip experience when I recently went on a trip with Rick, a buddy of my husband as we drove down and I stayed at his place for a couple of weeks in Florida. I had been home alone for an entire full week; since my lovely hubby had flown away in another boring business trip. It was Friday night and I was horny as hell. Years ago I was a teacher.
Mature woman shopping in clothes shop comparing two tops on coathangers close up
We live in an aging society, thus, it is important for businesses to develop a solid understanding of the older consumer. The food and grocery store industry is no exception since mature consumers spend more money on the average at food stores than their younger aged counterparts. Because there are marked differences within the large, mature consumer market, different marketing strategies are required even within this market to ensure the greatest success.
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